Pubblicato il: 19/05/2016 06:01
NUREMBERG, Germany, May 19, 2016 /PRNewswire/ —
Global appeal for smartphones in1Q 2016remained positive, continuing at six percent year-on-year. Thiswas helpedbycontinuedlow-end segmentgrowth in the majority of arising regions, despiteweak economies above the globe.Only China accomplished able advance (up 19 percent year-on-year), apprenticed byincreasedoperator subsidiesaimed atspurring 4G adoption.
Smartphone sales 1Q 2015 vs. 1Q 2016 Units awash (in mil.) Sales amount (in bn. US$) Y/Y percent Y/Y percent 1Q15 1Q16 change 1Q15 1Q16 change Western Europe 31.8 30.0 -6% 12.5 11.9 -5% Central & Eastern Europe 16.9 17.1 1% 3.4 3.5 3% North America 43.5 45.4 4% 17.3 18.1 5% Latin America 27.9 24.8 -11% 7.3 6.5 -11% Middle East & Africa 39.9 42.0 5% 11.1 10.4 -6% China 92.0 109.2 19% 27.3 32.1 18% Developed APAC 19.5 18.7 -4% 11.4 10.9 -4% Arising APAC 47.8 50.0 5% 8.2 7.9 -4% Global 319.3 337.2 6% 98.5 101.3 3% Source: GfK Point of Sales (POS) Measurement abstracts in 90 markets, May 2016
Kevin Walsh, administrator of trends and forecasting at GfK comments, “Quarter one shows connected smartphone growth, however, we are seeing a arrest in advance ante back we analyze year-on-year performance. As a result, we accept downgraded our 2016 advance anticipation to bristles percent year-on-year. Operators and manufacturers are responding with a array of strategies in the altered regions, such as added business action and subsidies.”
North America:Aggressive operators drive advance in1Q
In North America, smartphone appeal alternate to advance in 1Q 2016, afterward a dip in the aftermost division of 2015. In total, 45.4 actor units were sold, bottomward 19 percent quarter-on-quarter and up four percent year-on-year. The acceleration in appeal was helped by advancing abettor business and sales efforts.
However, there are signs that this will not abide at the aforementioned akin because of the cost. In addition, customer clearing to 4G is in the aftermost quartile of its acceptance curve. Traditionally, that is back subscriber assimilation activities become added important than acquisition, addition smartphone backup cycles.
Western Europe:Year-on-year appeal avalanche for the aboriginal time asmarketsaturationbites
30 actor units were awash in Western Europe in 1Q 2016, a abatement of 29 percent quarter-on-quarter and six percent year-on-year. Sales beneath admitting able appeal for the Samsung Galaxy S7 and S7 Edge in their aboriginal three weeks of launch.
Germany, the better smartphone bazaar in Western Europe, saw a cogent abatement in appeal during this division of 11 percent year-on-year. Although GfK expects a slight recovery, it predicts absolute smartphone appeal actuality will abatement three percent year-on-year in 2016.
GfK forecasts a fractional accretion in Western Europe in the additional bisected of 2016, helped by the barrage of the Apple iPhone 7. This barrage could accomplish added of a sales boost than 2015’s iPhone, buoyed by users who are 24 months on from the able iPhone 6 and 6 Plus barrage now adorable to upgrade.
Central Europe:Positive angle as Russiashows signs ofrecovery
Smartphone assemblage appeal was at 17.1 actor in 1Q 2016, bottomward 24 percent quarter-on-quarter. While advance in appeal aural Poland has slowed back 4Q 2015’s able performance, it appears to accept counterbalanced in Russia afterward poor after-effects in 2015. The angle for the arena is accordingly positive, with smartphone assemblage appeal anticipation to ability 77 actor in 2016, a advance of bristles percent year-on-year.
Latin America:Smartphone appeal suffers third after annual decline
Smartphone appeal in Latin America connected to abatement in 1Q 2016 to 24.8 actor units, a bead of 22 percent quarter-on-quarter and 11 percent year-on-year. The Brazilian bread-and-butter and political bearings is the above contributor to this decline, and alike the Olympic Games are absurd to accommodate a much-needed acquittal for the market.
In comparison, Argentina saw able appeal in 1Q 2016 as the abridgement assuredly started to appearance signs of a recovery. Overall, however, smartphone appeal in the arena will abide anemic with 2016 announcement a abatement of 12 percent year-on-year. Adorable at the arena after Brazil, achievement is added promising, up seven percent year-on-year.
MiddleEast andAfrica:Macroeconomic weaknessslows growth
Growth in the Middle East and Africa (MEA) slowed decidedly to bristles percent year-on-year in 1Q, bottomward from 12 percent advance in 4Q 2015 year-on-year. Falling oil prices in Saudi Arabia andNigeria resulted in anemic demand.
ASP in the arena breakable appreciably to US$247 (down 11 percent year-on-year). The capital account was a about-face in appeal to the sub-US$100 amount band, which accounted for 26 percent of the absolute smartphone sales in the quarter, up from 22 percent in 1Q 2015.
GfK forecasts that MEA will column an access of 12 percent year-on-year to 183 actor units in 2016.
China:Strongest advance in appeal for about two years
Smartphone appeal in China accomplished 109.2 actor in 1Q 2016, up two percent quarter-on-quarter and 19 percent year-on-year. This is the arch year-on-year advance in appeal in two years.
The admiration for 4G is abaft the absorbing growth, with 4G smartphone appeal in 1Q 2016 up 58 percent year-on-year. Added abettor subsidy abutment and the falling amount of abstracts affairs accept fabricated 4G smartphones added adorable and affordable. Added than 95 percent of smartphones awash in the aboriginal division of 2016 were 4G enabled.
Overall, absolute smartphone appeal in China will be 411 actor units in 2016, up seven percent year-on-year.
DevelopedAsia Pacific*:A account of assimilation and subsidies
In 1Q 2016, smartphone appeal totalled 18.7 actor units, bottomward seven percent quarter-on-quarter and four percent year-on-year. However, it’s not all anguish in the region.
Japan saw a acknowledgment to balmy advance of one percent year-on-year in 1Q 2016. This was helped by a blitz to buy smartphones beneath abettor amount promotions aboriginal in the quarter, advanced of the government-imposed restrictions on promotions appear for February. After these restrictions became able in February, appeal angry abrogating for the blow of the quarter. The angle for 2016, though, is positive, and GfK forecasts advance of one percent.
This absolute achievement was added than account by declines in added above countries, including S. Korea and Australia. This was admitting a able achievement from Samsung’s Galaxy S7 and S7 Edge, which launched in the quarter.
GfK expects appeal to abatement by eight percent year-on-year in 2016, due to a saturated smartphone market.
EmergingAsia Pacific*:Temporaryslowdown in 1Q
Emerging Asia Pacific (APAC) was the assertive of smartphone advance throughout aftermost year, but the arena accomplished a ample bead in year-on-year growth, from 24 percent in 4Q 2015 to bristles percent in 1Q 2016.
This slow-down was acquired by India, area appeal was abject by operators accretion abstracts rates. GfK expects the appulse to be temporary, because new operators set to access the bazaar after this year could burn a bounded amount war. The “Make in India” action is additionally acceptable to advice accumulate prices down.
Price antagonism agitated added in 1Q 2016 in the key markets of India and Indonesia as bounded and Chinese vendors connected to action cheaper smartphones. Admitting this, smartphone assimilation in the sub-US$100 amount bandage remained at alone 30 percent, abrogation affluence of allowance for smartphone appeal growth.
Smartphones: 2015 sales vs. 2016 anticipation Units awash (in mil.) Sales amount (in bn. US$) 2015 2016 Y/Y percent 2015 2016 Y/Y percent sales anticipation change sales anticipation change Western Europe 137.3 133.6 -3% 53.6 51.1 -5% Central & Eastern Europe 73.4 77.1 5% 14.8 14.7 -1% North America 190.8 197.4 3% 78.0 76.9 -1% Latin America 110.3 97.2 -12% 27.1 23.4 -14% Middle East & Africa 162.6 182.7 12% 42.1 42.4 1% China 385.3 411.5 7% 115.8 120.4 4% Developed APAC 73.5 67.3 -8% 43.1 38.4 -11% Arising APAC 201.1 229.5 14% 32.9 33.4 2% Global 1,334.2 1,396.3 5% 407.4 400.7 -2% Source: GfK Point of Sales (POS) Measurement abstracts in 90 markets for agenda year 2015 and GfK forecasts for agenda year 2016, as at May 2016.
Arndt Polifke, global director of telecom products at GfK concludes, “The connected consumer is evolving from connectivity to complete and seamless integration with technology. For smartphones, there is still growth to come from connectivity, especially in the emerging markets. Already though, we are seeing how the next wave of growth from wearables, virtual reality and smart home can be complementary to smartphone growth in 2016 and beyond.” Contact: Wes Rogers – T. 44-203-287-3262 / T. 1-912-506-0869 / firstname.lastname@example.org
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